Sociological images has a great series on objectification that draws on feminist theory and pop culture to break down different forms that sexual objectification can take and explain why it’s harmful.
Part 1: What is objectification?
Part 2: Why is objectification harmful?
If you prefer video, Caroline Heldman summarizes the piece in a Ted talk, called “The Sexy Lie.” Available here.
"Leaving sexism aside, these ads were lazy, and they were boring, and they were outdated. Advertisers need to wake up and recognize that women are watching the game, and we don’t want more commercials about yogurt. We just want to be treated like who we are, which is actual people with actual brains who sometimes buy shit. While they’re at it, maybe advertisers should treat men like this too."
— Jezebel on this year’s Super Bowl ads