From The Content Lab
What I’m saying is that the things that make drag drag are the very things that make the Internet the Internet. Take the idea of “mash-ups.” That’s an Internet thing. Isn’t it also fundamental to drag? The idea of picking and choosing different styles, tastes, fabrics, and whatever-else-is-out-there and repackaging it into something new?
Verging on parody, RuPaul repeats the same phrases show after show. Those sound bites become hashtags on Twitter and get plastered to user-generated images all over the web. Then you’ve got the animated .gif’s that capture hilarious moments in the show popping up everywhere.
All of these things show a level of self-awareness that is both extremely high-brow and extremely low-brow. It’s like Drag Race is perfectly attuned to the fact that it’s just a show, and it’s playing with that medium and bringing the audience inside the joke so we can all enjoy it as insiders. That playfulness seems very drag to me — it’s all performance. Everything happens to plug the performance. Toget the message out there. Just like the Internet.